Look! The New CIS of IRAETA is Officially Launched

2020-12-25



2021 is coming soon!

 

In the past five years, our assets and sales have achieved extremely significant growth. The manufacturing division has increased from 4 to 6 (including a Spanish overseas factory), and we plan to continue to exceed 7 billion yuan in sales in the next five years.

 

In order to better match the company's development and future strategies, improve recognition and the efficiency of communication with the public, media and related parties, today we announced: the new CIS of IRAETA is officially launched!


Phase 1

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Why IDEA

 

In terms of brand positioning and corporate vision, in the face of an increasingly complex and changeable world, we firmly believe that industry is still the biggest driving force for human progress. We will not only continue to provide customers with high-quality products and become a "core manufacturer in the field of global equipment forgings", but we will also be committed to "forging a safer, greener and more efficient future industry for mankind".

 

In the brand slogan, we continued the concise, powerful and industry-related Slogan of "Forge Ahead". We believe that no matter what kind of uncertainty it has to face in the future, any industry or company can only win victory if Forge Ahead faces difficulties, as we mentioned in the new version of the corporate video: the way we treat the world It is enthusiasm, strong, face the challenge and do our best!


Phase 2

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How?  VISUAL IDENTITY

 

In terms of visual recognition, we continue to use green, which represents clean energy, vitality and health, as the main color, but adjust it from the original green, which symbolizes rapid and agile, to a darker color to better convey stability, focus, tolerance and trustworthy, which also represents the company's development has entered a new historical stage. We will practice green development and green forging more steadily, and pay more attention to building stable, sustainable and inclusive partnerships with all relevant parties.




Comparison of the old and new versions of LOGO


LOGO evolution history


At the same time, in order to fully satisfy the need for “key points and levels” in communication, we chose the “furnace orange” which is in sharp contrast with the “forged green”. This color is taken from the photo of the 15.8-meter diameter austenitic stainless steel forged rolling ring  in 2019, and it also symbolizes the passion of the IRAETA. 




Old: Luca Grey + IRAETA Green; New: Fire Orange + Forged Green


In addition to the color, the auxiliary graphics have also been optimized from a single graphic symbolizing "ring forgings" to a combination of "ring + circle". The circle represents another product line of IRAETA's "grinding steel ball", and when the line was put into production at the end of 2015, no one in the industry knew it, but today it has successfully ranked among the best in the industry. "Ring+circle" also forms the symbol ∞ which represents infinity in mathematics, which means that we will continue to expand in the fields of advanced materials, precision transmission, metal construction and other fields, and make a global layout in the future.




Upgraded brand slogan application


Phase 3

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Where? Application scenarios


Let's take a look at some of the applications after this upgrade!


Tote bag


Calendar


Space application


We believe that the future of Chinese manufacturing not only requires excellent quality, but also a brand that is good at communicating with the world.


2021 is coming soon,! Let us






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